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Ad Rates and Specs If you're looking for purchasing power in the physician's office, look to the medical assistant. Medical assistants are multiskilled allied health practitioners who perform a wide range of roles in physician's offices, clinics and other health care settings. They are proficient in a multitude of clinical and administrative tasks and are widely viewed as vital members of the health care delivery team. Medical assistants are responsible for purchasing equipment and supplies and many also manage office finances and investments. CMA Today is the only magazine published especially for practicing medical assistants and medical assisting educators.
Distribution and Reach
Circulation: 23,000+ Advertising Rates
Only full-page ads are accepted for cover positions. Commissions
Fifteen percent (15%) of gross billing allowed to recognized agencies if paid within 30 days of invoice.
Color Color charges are in addition to black and white space rates. Metallic and five-color rates available upon request. Standard color: $325 Bleeds
No Charge
Position
Guaranteed positions (other than cover positions) are an additional 10 percent (10%) on space rates.
Business Reply Cards and Inserts
Furnished business reply cards and single- and multiple-page inserts are accepted. Call advertising manager for rates and mechanical specifications.
Preapproval
An advertisement that makes reference to the AAMA Certification Exam, a medical assisting program, or a nonmedical assisting program, must be preapproved by the AAMA Executive Office. We reserve the right to reject for publication any ad that has not been preapproved. Call the Communications Department for details before preparing mechanicals.
Mechanical Specifications
Trim size: 8-3/8" x 10-7/8" Bleeds: Exceed trim size by: 1/8" around, 3/16" top trim. Only electronic documents are accepted: Send documents as an Adobe InDesign file, TIFF (Tagged Image File Format), or PDF (Portable Document Format). PDF preparation: PDFs must be a high-resolution image (300 dpi, 150 line screen) and all fonts must be embedded into the document. Return policy: Ad materials will be returned only upon written request. Materials will be kept for 12 months after publication, after which time they will be discarded.
Payment Policy Payment: Advertisers and advertising agencies are jointly responsible for payment of all insertions. The AAMA will invoice the advertising agency or advertiser immediately after publication and will send two copies of the publication as proof of insertion. Payment must be received within 30 days of invoice date. Cancellations: Cancellations or changes must be received by the AAMA, in writing, 30 days prior to the month of issue; cancellations received after that deadline will be billed in full for space.
Closing Dates Insertion order must arrive by the first of the month two months preceding the month of the issue. Mechanicals are due the 15th of that month. If insertion orders and/or mechanicals are not received by deadline, advertising will not be published for that issue. Verbal confirmations are not accepted. Previous ads will be repeated if new artwork is not received by the published materials closing date.
Send or fax insertion orders and mail materials to: Advertising Manager Contacts Rates, insertion orders and mechanicals, contact: Advertising Manager Circulation and mailing lists, contact: Circulation Manager CMA Today special theme issues January/February: Conference review, Listing of exhibitors |
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