The following goals and objectives have been established for the advancement of the association, the profession, and the CMA (AAMA) credential. These action areas were identified by the AAMA Board of Trustees and staff directors and were based on an analysis conducted to capture the association's current strengths, weaknesses, opportunities, and threats.

You also may download a printable PDF version of the Strategic Issues Plan.

Goal: Provide rapid and relevant communications

Objective: Use social media and electronic communications to inform and engage members and external audiences.

Objective: Retain members by improving communications according to a targeted timeframe.

Goal: Advance technology

Objective: Enhance membership services.

Objective: Increase productivity.

Objective: Increase available data for decision making and prioritization.

Objective: Evaluate potential cost savings.

Objective: Investigate technology needed to conduct meetings.

Goal: Brand AAMA as the resource for the profession

Objective: Promote AAMA-approved logo products.

Objective: Collaborate and network with health care organizations and societies.

Objective: Promote or develop tools that assist members with promoting the profession and the AAMA.

Goal: Promote the CMA (AAMA) as the preferred credential

Objective: Brand the "CMA (AAMA) Advantage" for such team-based care initiatives as the Patient-Centered Medical Home movement.

Objective: Market the CMA (AAMA) to national health care clinics and corporate medicine.

Objective: Encourage CMAs (AAMA) to promote the profession and credential to employers.

Goal: Implement a formal national leadership training program

Objective: Prepare future leaders to transition from state to national leaders.

Objective: Continue to refine the Board of Trustees orientation program.

Goal: Enhance virtual community for members

Objective: Continue to refine social media services so members can interact with and learn from each other.

AAMA Mission
The mission of the American Association of Medical Assistants is to provide the medical assistant professional with education, certification, credential acknowledgment, networking opportunities, scope-of-practice protection, and advocacy for quality patient-centered health care.

CMA (AAMA) Core Values
Actively participate in the delivery of quality health care.
Promote patient safety and well-being.

Contribute to a positive health care experience for patients.
Demonstrate integrity and respect, and protect patient confidentiality.

Advocate the essential value of certification and continuing education.
Embrace change, growth, and learning.

Definition of the Medical Assisting Profession
Medical assistants are multiskilled members of the health care team who perform administrative and clinical procedures under the supervision of licensed health care providers.