| GOAL: Retention of current members |
|
|
Strategy: Postcard survey of nonrenewing members.
|
6/06 | 6/07 |
| GOAL: Nonmember CMA (AAMA) recruitment |
Strategy: Letter to new nonmember CMAs (AAMA).
|
3/06 | 2/07 |
Strategy: Postcard survey of CMAs (AAMA) who have never been members.
|
2/07 | 2/08 |
Strategy: Develop guidelines to follow up the survey.
|
7/07 | 7/08 |
| Begin | End |
MARKETING — Responsibility: MkST and staff liaison
|
| GOAL: Assist states in development of marketing plans |
Strategy: Provide materials and encourage states societies
to develop marketing plans.
| 6/06 | 6/08 |
| Begin | End |
LEADERSHIP — Responsibility: LDST and staff liaison
|
| GOAL: Develop a program of quality leadership |
Strategy: Explore ways to mentor members to be potential leaders.
|
1/06 | 2/07 |
Strategy: Provide leadership training presentation at annual meeting.
|
2006 | 2007 |
Strategy: Develop leadership tools for state society/chapter use.
|
HOLD | HOLD |
| GOAL: To provide assistance for state governance issues |
Strategy: Provide each state society assistance on changing from
a House of Delegates to a General Assembly.
| 1/06 | 1/07 |
| Begin | End |
COMMUNICATIONS — Responsibility: BOT and Communications Staff
|
| GOAL: Promote a strong communication system among members |
Strategy: Monitor and evaluate the process of integrating
the website with the database.
|
1/06 | 11/08 |
Strategy: Develop suggestions and/or tools to encourage
communication between state societies and chapters.
| 1/06 | 11/08 |
Strategy: Develop effective use of CMA Today as a communication
tool relating to leadership, marketing and membership.
| 1/06 | 7/06 |
| GOAL: Promote professional growth |
Strategy: Provide medical assisting career development resources
(e.g., interviewing techniques, asking for a raise, getting your
employer to pay dues, negotiating benefits, dressing for success,
communicating the importance of participating in meetings and
conventions, moving to a supervisory position, going back to
school and pursuing a degree while still working.
| 6/06 | 6/07 |
| Begin | End |
RIGHT TO PRACTICE —
Responsibility: Executive Director
and Deputy Assistant Executive Director
|
GOAL: Advocate for legal distinction
between CMAs (AAMA) and non-CMAs (AAMA) |
Strategy: Monitor and evaluate the continuing participation in the
Alliance for Quality Medical Imaging and Radiation Therapy
in support of the Consumer Assurance of Radiologic Excellence
(CARE) Act.
|
11/05 | 11/08 |
Strategy: Staff Legal Counsel monitors and responds to
right-to-practice challenges that are brought to the attention
of the association.
|
11/05 | 11/08 |
Strategy: Maintain communication with state societies
with respect to right-to-practice challenges
(all issues that do not have legal constraints).
|
11/05 | 11/08 |
Strategy: Continue articles in CMA Today.
|
11/05 | 11/08 |
| Begin | End |
PROFESSIONAL ALLIANCES/PARTNERSHIPS —
Responsibility: BOT and staff
|
GOAL: Seek out and develop alliances and partnerships
of greatest benefit to AAMA and CMAs (AAMA) |
Strategy: Participate in Health Professions Network by advocating
for the passage of the Allied Health Reinvestment Act.
|
11/05 | 11/08 |
| Begin | End |
STUDENT PROGRAM — Responsibility: Mentoring
|
| GOAL: Mentoring students to take an increased role in AAMA |
Strategy: Encourage societies and chapters to appoint,
when appropriate, student members to state and chapter
level committees, task forces or strategy teams.
This is to be accomplished in conjunction with the
Leadership Development Strategy Team
and encouraged each year.
| 2/06 | 2/07 |
Strategy: Appoint student members, when appropriate,
to a national level committee, task force or strategy team.
| 2/07 | 2/08 |
|
