Ad Rates and Specs

If you are looking for purchasing power in the physician's office, look to medical assistants, who are frequently responsible for purchasing equipment and supplies. Many medical assistants also manage office finances and investments.

Audience

CMA Today is the only magazine published exclusively for the medical assisting audience:

  • Medical assistants
  • Medical office managers
  • Medical assisting educators
  • Medical assisting students

Medical assistants work primarily in outpatient (ambulatory) care settings:

  • Managed care practices
  • Physician offices
  • Clinics

Medical assistants are proficient in a multitude of clinical and administrative tasks:

  • Purchasing equipment and supplies
  • Managing office finances and investments
  • Using computer applications
  • Managing phones and medical records
  • Coding and filling out insurance forms
  • Taking medical histories
  • Explaining treatment procedures to patients
  • Preparing patients for examination
  • Assisting the physician during the exam
  • Collecting and preparing laboratory specimens
  • Performing basic laboratory tests
  • Instructing patients about medication and special diets
  • Preparing and administering medications as directed by a physician
  • Authorizing prescription refills as directed
  • Drawing blood

For a detailed list, see the Occupational Analysis of the CMA (AAMA).

Distribution and Reach

Circulation: 28,000+
Readership: 40,000
Frequency: Bimonthly (six times a year)
Audience: Members of the American Association of Medical Assistants (AAMA) and subscribers

Advertising Rates

All advertising submissions must be in compliance with AAMA Ad Policies. Ad space in CMA Today is limited, and is available on a first-come, first-served basis.

Ad Size

1X

3X

6X

Full Page

$ 1,000

$ 950

$ 925

Two-thirds Page

900

850

825

One-half Page

725

675

650

One-third Page

650

600

575

One-quarter Page

500

450

425

One-sixth Page

350

300

275

Cover Three

10%

 

 

Cover Four

20%

 

 

No additional charge for four-color ads.

To qualify for the multiple insertion rates, a signed contract must be drawn up in advance, with the insertion dates and ad size specified. If the contract is broken, single rates will be retroactively billed. 

Only full-page ads are accepted for cover positions.

Commissions

Fifteen percent (15 percent) of gross billing allowed to recognized agencies if paid within 30 days of invoice.

Bleeds

No charge.

Position

Guaranteed positions (other than cover positions) are an additional 10 percent (10 percent) on space rates.

Preapproval

An advertisement that makes reference to the AAMA Certification Exam, a medical assisting program, or a nonmedical assisting program, must be preapproved by the AAMA Executive Office. We reserve the right to reject any ad that has not been preapproved. E-mail CMAToday@aama-ntl.org for ad approval.

Mechanical Specifications

Ad Size

Width

Depth

Full Page

7-1/2"

10"

Two-thirds Page

4-5/8"

9"

One-half Page

7"

4-3/4"

One-third Page

2-3/16"

9"

One-quarter Page

4-5/8"

3-1/2"

One-sixth Page

2-3/16"

4-1/4"

Trim Size: 8-3/8" x 10-7/8"

Bleeds: Exceed trim size by: 1/8" around, 3/16" bottom trim.

Required Format: Only these electronic documents are acceptable:

  • PDF (Portable Document Format)
  • JPEG (Joint Photographic Experts Group)

PDF Preparation: PDFs and JPEGs must be a high-resolution image (300 dpi, 150 line screen) and, for PDFs, all fonts must be embedded in the document.

Return Policy: Ad materials will be returned only upon written request. Materials will be kept for 12 months after publication, after which time they will be discarded.

Payment Policy

Payment: Advertisers and advertising agencies are jointly responsible for payment of all insertions. The AAMA will invoice the advertising agency or advertiser immediately after publication and will send two copies of the publication as proof of insertion. Payment must be received within 30 days of invoice date.

Cancellations: Cancellations or changes must be received by the AAMA, in writing, 30 days prior to the month of issue; cancellations received after that deadline will be billed in full for space.

Closing Dates

Insertion Orders: Due by the 15th of the month two months preceding the first month of issue.

Mechanicals: Due the last day of the month two months preceding the first month of issue.

Issue

Insertion Orders Due

Mechanicals Due

January/February

11/15

11/30

March/April

1/15

1/31

May/June

3/15

3/31

July/August

5/15

5/31

September/October

7/15

7/31

November/December

9/15

9/30

Late Orders/Mechanicals. If insertion orders and/or mechanicals are not received by deadline, advertising may not be published for that issue. Verbal confirmations are not accepted. Previous ads will be repeated if new artwork is not received by the published materials closing date.

Space Reservations

Contact the Advertising Manager for more information. Send or fax insertion orders and mail materials to:

CMA Today Advertising Manager
American Association of Medical Assistants
20 N. Wacker Dr., Ste. 1575
Chicago, IL 60606

Phone  |  800/228-2262
Fax  |  312/899-1259
E-mail  |  CMAToday@aama-ntl.org