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The Endowment

Marketing Materials

Get the marketing materials you need to make your promotions a success!

Use the Marketing Materials Order Form (MSWord) to order print copies for distributing at promotional events:

  • Career Fairs
  • Job Fairs
  • Physician and Medical Office Management Expositions
  • Membership Drives
  • CMA (AAMA) Recognition Events
  • CMA (AAMA) Certification Promotions
  • Continuing Education Promotions

Want to view the pieces now? Download the PDF versions by clicking on the titles below.

Thank you for marketing the AAMA, the profession, and the CMA (AAMA) credential!


Career Item #

Join the Career that Cares: Become a Medical Assistant
This brochure helps recruit students to the rewarding career of medical assisting.
264


The CMA (AAMA) Credential: Rise Above the Crowd
Disseminate this sheet to inform medical assistants and employers about the benefits of CMA (AAMA) certification. Information about the exam and recertification is included.
260


Why More Employers Are Hiring CMAs (AAMA)
This article provides employers with compelling reasons for employing CMAs (AAMA).
259


Consider Hiring a CMA (AAMA)
Give physicians this brochure that explains why the CMA (AAMA) is the hiring choice for ambulatory care practice.
370


Medical Assisting Career
This two-page document, based on the information updated yearly by the Bureau of Labor Statistics, US Department of Labor, describes the career, including working conditions, employment outlook, and earnings.
150


AAMA 2004 Medical Assisting Employment Issues and Salary Survey for Practitioners and Educators
This survey breaks down payment scales under many categories, including hourly vs. salary, CMAs (AAMA) vs. Non-CMAs (AAMA) and by geographic region.
371


AAMA Role Delineation Study: Occupational Analysis of the Medical Assisting Profession
Developed from a field survey, this analysis illustrates the variety of duties entry-level medical assistants can perform. Share the chart with busy employers, so they can have an at-a-glance view of all that medical assistants can do.
217


Advanced Practice of Medical Assisting
This document contains a chart of advanced medical assisting skills and is useful for planning continuing education programs.
199


Medical Assistants Recognition Week
Celebrate the week every third full week in October. Order a packet (July to October) or get on the mailing list (November to June). The packet includes a poster, a MARWeek article, and promotion ideas.
160

Operation Recognition: Build Buzz for the CMA (AAMA) Nationwide
This packet of information contains tools to help you promote recognition for the CMA (AAMA):

293


AAMA Top 20 Countdown: Easy Ways to Build Buzz for the CMA (AAMA)
This "Billboard" style sheet "counts down" the many ways individual CMAs (AAMA) can promote themselves.

416


Job Profile: Consider a Career as a Medical Assistant
Use this piece to release to your local newspapers or as a handy information sheet.

415


Visiting the Doctor? Valuable Tips to Remember
News release article to promote recognition of the profession.

414


Sample Press Releases
These sample releases help you develop language to brand the CMA (AAMA) credential and the association. Tailor it to suit your needs.

460
CMA (AAMA) Certification Item #

Certification and Licensure; CMA (AAMA) and RMA; CAAHEP and ABHES
Get the facts about licensure and find out the differences between credentials and accrediting agencies.
236


CMA (AAMA) Certification/Recertification Examination Application for October
Encourage candidates to get certified; put the application right into their hands. (Applications due July 1.)
326


Content Outline for the CMA (AAMA) Certification/Recertification Examination
A useful study tool for exam candidates, this document also impresses employers with the variety of subjects the CMA (AAMA) must know to have earned the credential.
220



AAMA Disciplinary Standards and Procedures for the CMA (AAMA)
This document outlines the disciplinary standards for CMAs (AAMA) who have acted unethically or illegally.

329
CMA Today Item #
CMA Today back issues
State societies and local chapters may request complimentary copies of CMA Today for special promotions. (Up to 25 copies, 6 months or older as available. Selection is at AAMA discretion.)

148
Continuing Education for CMA (AAMA) Recertification Item #

CMA (AAMA) Recertification by Continuing Education Application
Disseminate these applications to CMAs (AAMA) who want to recertify through continuing education.
202



Program Planners Guide
Get the A to Zs of planning continuing education programs for your chapter or state society. (For CE program planners only.)

205
Conference Item #

Conference Registration
Distribute these brochures to students, employers and educators to inform them of the learning programs and networking opportunities available. (Available March 1. Brochure is also sent with Mar/Apr CMA Today and posted online.)
208



Excel Awards Competition Packet
Take advantage of this program that recognizes professional achievement at the AAMA Annual Conference. (Packets available each spring. Submission deadline is every July 1.)

337
Membership Item #

AAMA Membership Makes Sense! (Membership Enrollment Brochure)
Use these forms for your member recruitment campaigns.
179


Get Serious About Your Medical Assisting Career (Student Membership Enrollment Brochure)
Encourage students to join their professional association.
222



Get Serious About Your Medical Assisting Career (Poster)
Hang this poster in your classroom to encourage students to join their professional association.
549

 


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