Membership Marketer's Toolbox The strength of your association lies in the numbers of its membership. Recruitment and retention of members is one of the most important things you can do for your association. Here are tools to help you succeed! All documents listed below are in PDF format, unless otherwise noted.

Membership Recruitment and Retention

Membership Manual

Membership Recruitment and Retention Tips

Membership Enrollment Form

"Keep Members Coming Back" by Cathy Cassata (Nov/Dec 2003 CMA Today)

"Recruiting for the Future" by Cathy Cassata (May/Jun 2003 CMA Today)

"Building the Future of Your Chapter" by Sheri Greimes

Nonrenewing Member Sample Letter and Survey

Never Member Sample Letter and Survey

Marketing Materials Order Form (MSWord)

Market with a Splash!

Guidelines for Medical Assisting Student Groups

Membership Enrollment Form

Student Membership Brochure

Sample Letter to Program Directors

Keeping Members: The Myths and Realities, by Arlene Farber Sirkin and Michael P. McDermott

1001 Ideas for Membership Professionals, by Leann Zotta

Millennium Membership: How to Attract and Keep Members in the New Marketplace, by Mark Levin, CAE

Membership Development: 101 Ways to get and Keep Your Members! by Mark Levin, CAE

Cynthia D'Amour's Chapter Leader Resource Center: www.chapterleaders.com

Members Tell ALL, by Cynthia D'Amour

How to Recruit Generation ME, by Cynthia D'Amour

How to Turn Generation Me Into Active Members of Your Association, by Cynthia D'Amour