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Strategic Issues Plan

The mission of the American Association of Medical Assistants is to provide the medical assistant professional with education, certification, credential acknowledgement, networking opportunities, scope-of-practice protection, and advocacy for quality patient-centered health care. 

The Board of Trustees has determined a focus of goals for the Strategic Issues Plan to have three priority goals. The priority goals are Membership, Leadership, and Marketing.


Goal I

Rebuild the AAMA website. 

Goal II

Strengthen the market share of the AAMA membership and CMA (AAMA) credential. 

Goal III

Increase membership of medical assistants with the AAMA organization.

Goal IV

Enhance engagement and communications.

Goal V

Educate the decision-makers on the value and utilization of credentialed medical assistants.

Goal VI

Expand educational opportunities.

Goal VII

Be the leading resource for medical assisting scope-of-practice.