Marketer’s Center
Reach the audience of your choice to promote yourself, the profession, the CMA (AAMA)® credential, membership, and more with these bundled materials!
(Note: Complimentary marketing materials that can be downloaded, ordered from the AAMA store, or both are noted.)
Marketing Material Bundles
Employers and Hiring Decision-Makers (click to expand)
Educate employers and hiring decision-makers on why medical assistants—especially CMAs (AAMA)—are an integral part of the health care team with these resources. Also, show employers that AAMA membership is a worthy investment for their employees!
What to Share (click to expand):
Hire a CMA (AAMA)
- CMA (AAMA) Fact Sheet (Download): Get a quick take on the reasons a CMA (AAMA) credential attests to medical assistants’ high level of knowledge and competence.
- Hire a Qualified Medical Assistant video (link): See all the reasons why CMAs (AAMA) are ideal for patients and practices in this short video.
- Hire a CMA (AAMA) brochure (Download): Give physicians this brochure that explains why the CMA (AAMA) is the hiring choice for ambulatory care practice.
- Why More Employers Are Hiring CMAs (AAMA) (Download): Share this article, which provides employers with compelling reasons for employing CMAs (AAMA).
- Best Practices for Practices: Protect Your Office by Employing CMAs (AAMA)® (Download): Convince employers that hiring CMAs (AAMA) is in their best interest.
Negotiate Pay for CMAs (AAMA)
- Content Outline for the CMA (AAMA)® Certification Exam (Download): A useful study tool for exam candidates, this document also impresses employers with the variety of subjects the CMA (AAMA) must know to have earned the credential. Learn more ...
- Compensation and Benefits Report (Download): Negotiate pay or a pay raise with this annual report, which breaks down payment scales under categories, such as work setting, practice specialty, and geographic region.
Membership
- Employer Member Letter (Download): Use this letter from the AAMA president to convince employers that it’s in their best interest to invest in their medical assistants with AAMA membership.
- Membership Enrollment Brochure (Download): Show employers how much AAMA membership offers medical assistants.
How to Reach Them (click to expand):
- Disseminate information at physician and medical office management expositions.
- Ask to sit down with your employer or bring it up during your annual review.
- Bring these materials to a job interview.
Nonmembers and Nonrenewing Members (click to expand)
By recruiting and retaining members, you help build a stronger association. Here are tools to help you succeed!
What to Share (click to expand):
- Membership Matters Presentation (Download): Use this PowerPoint presentation to show how AAMA membership opens doors for medical assistants.
- Student Membership Enrollment Brochure (Download): Encourage students to join their professional association.
- Membership Enrollment Brochure (Download): Show medical assistants the benefits of joining their professional association.
How to Reach Them (click to expand):
- Offer to present at local educational institutions with medical assisting programs. And remember to encourage educators to join too.
- Reach out to nonmember attendees of your CE sessions and state and local meetings.
- Talk to medical assisting colleagues in your workplace and referral offices.
- If you are a current AAMA volunteer leader, see How to Download Member Lists to Labels on the AAMA website.
Students (click to expand)
Whether you’re a medical assisting educator or practicing medical assistant, your marketing efforts to students can help them kickstart a lifelong and rewarding career in medical assisting.
Want help sparking a relationship with local educators? Use the Sample Letter to Program Directors as a guide.
What to Share (click to expand):
Profession
- Medical Assisting Career (Download): This two-page document, based on the information updated yearly by the Bureau of Labor Statistics, U.S. Department of Labor, describes the career, including working conditions, employment outlook, and earnings.
- AAMA Occupational Analysis of Medical Assistants (Download): Find out what 4,000 medical assistants identified as their current responsibilities in the fast-paced world of health care.
- Join the Career that Cares: Become a Medical Assistant (Download): This brochure helps recruit students to the rewarding career of medical assisting.
Membership
- Student Membership Enrollment Brochure (Download): Encourage students to join their professional association.
- Membership Matters Presentation (Download): Use this PowerPoint presentation to show how AAMA membership opens doors for medical assistants.
- CMA Today Back Issues: Medical assisting educators and current AAMA leaders may call the AAMA at 800/228-2262 to request sample issues of AAMA’s flagship magazine, CMA Today, to distribute in class. Ask for the AAMA Marketing and Communications Department.
CMA (AAMA) Certification
(for students of
medical assisting programs accredited by CAAHEP or ABHES only)
- CMA (AAMA) Credential: Rise above the Crowd (Download): Disseminate this sheet to inform medical assistants and employers about the benefits of CMA (AAMA) certification. Information about the exam and recertification is included.
- CMA (AAMA) Certification Exam Application (Download): Encourage candidates to get certified; put the application right into their hands.
- Content Outline for the CMA (AAMA)® Certification Exam (Download): A useful study tool for exam candidates, this document also impresses employers with the variety of subjects the CMA (AAMA) must know to have earned the credential.
How to Reach Them (click to expand):
- Attend or set up a booth at career and college fairs at local educational institutions.
- Give a presentation to a classroom.
- Invite students to meetings (via educators or flyers on notice boards).
CMAs (AAMA) (click to expand)
Some CMAs (AAMA) need reminders about the importance of keeping their credential current. Refresh their knowledge about recertification—why it’s necessary and how to do it—and impress upon them that AAMA membership matters.
What to Share (click to expand):
Keep Your CMA (AAMA) Credential Current
- CMA (AAMA)® Logo and Branding Usage Guide (Download): Use this printable download to warn others that using the phrase “Certified Medical Assistant®,” or the initialisms “CMA (AAMA)®” or “CMA,” by anyone who has not maintained currency of the CMA (AAMA) credential is both incorrect and a matter of intellectual property law.
- CMA (AAMA) Fact Sheet (Download): Get a quick take on the reasons a CMA (AAMA) credential attests to medical assistants’ high level of knowledge and competence.
CMA (AAMA) Recertification
- Continuing Education Recertification Application (Download): Disseminate these applications to CMAs (AAMA) who want to recertify through continuing education. Or share the link to apply online or by phone.
- Advanced Educational Topics for Medical Assisting (Download): Use this document to show which advanced medical assisting skills and areas of knowledge—possible through continuing education—are necessary for medical assistants to keep on top of their game.
- Assessment-Based Certificate in Geriatrics Program (Order): Spread the word about the Assessment-Based Certificate in Geriatrics Program to help medical assistants and other health care professionals enhance their skills. Also, tell others about the Find CEUs webpage, which features the many AAMA CEU opportunities available.
Membership
- Membership Matters Presentation (Download): Use this PowerPoint presentation to show how AAMA membership opens doors for medical assistants.
- Membership Enrollment Brochure (Download): Show medical assistants the benefits of joining their professional association.
How to Reach Them (click to expand):
- Distribute at CMA (AAMA) recognition events and CMA (AAMA) certification promotions.
- Share with coworkers and employees.
- Disseminate at state society or local chapter meeting attendees.
Marketing Tools
Get Inspired
Review these documents—part cheat sheets, part sources of inspiration—when in need of reignition in your marketing efforts:
Use Multiple Marketing Methods
Social Media | Social media is a way to connect with others and extend your reach. Make the most of it by posting messages and sharing links that support all your marketing efforts. Trying to expand communications in your state society or local chapter? See what social media platforms AAMA members reported using in the 2018 AAMA Social Media Survey.
Press Releases | Spread the word about your excellence! Tailor any of these forms to fit your promotional needs and either distribute through a press release service or personally send them to your state and local newspapers, clinic newsletter editor, or any publication in which you can showcase the great work you do! You can even use these templates as a guide for your social media messaging!
Tip: For additional information, conduct an online search, using such key words as “news release distribution service.” You’ll find many such services are affordable or even free!
Surveys | Use feedback gained from regularly distributed surveys to improve membership retention and recruitment.
Tip: To determine which online survey tool is best for you, conduct an online search, using key words as “best online survey tools.” Many platforms offer both free and paid services. You’ll find reviews and side-by-side comparisons ready to help you decide.
Liaisons | Establishing a relationship between a state society or local chapter and students within medical assisting programs, especially CAAHEP- and ABHES-accredited programs, sets a solid foundation for future CMAs (AAMA) and AAMA members.