Advertising Opportunities

Reach a Dedicated Community of Healthcare Professionals


Luncheon photo of tables at conference.

Meet Our Members

Medical assistants are versatile members of the health care delivery team. They work primarily in outpatient (ambulatory) care settings, such as managed care facilities, medical practices, and clinics. Most members of the American Association of Medical Assistants have achieved the prestigious CMA (AAMA)® credential.

For more information about the medical assisting audience, see the Occupational Analysis of Medical Assistants, which reports the results of a comprehensive AAMA survey of what ​medical assistants identified as their responsibilities.

e-Newsletter Advertising

AAMA e-Newsletter 

The AAMA monthly e-newsletter, AAMA e-Update, is emailed to AAMA members and nonmember subscribers. 

Circulation: 75,000+ 

Frequency: Monthly 

 

 Price for Each Ad 

Ad size 

1X 

3X 

6X 

600 x 120 

$500 

$450 

$425 

If the ad-space purchaser wishes to purchase several ad spaces at once, they'll receive a discounted rate. 

To qualify for the multiple insertion rates, a signed contract must be drawn up in advance with the insertion dates and ad size specified. If the contract is broken, single rates will be retroactively billed.  

  • Electronic ads must be in JPG or PNG (static image). 
  • Maximum file size is 40 KB. 
  • Ad includes one hyperlink. 

Deadline: Contact the advertising manager for more information at MarCom@aama-ntl.org

Magazine Advertising

Medical Assisting Today Ad Rates and Specs 

Distribution and Reach 

Circulation: 28,000+ 
Readership: 40,000 
Frequency: Bimonthly (six times a year) 
Audience: Members of the American Association of Medical Assistants (AAMA) and subscribers 

Advertising Rates 

All advertising submissions must be in compliance with AAMA Ad Policies. Ad space in ​Medical Assisting Today is limited and is available on a first-come, first-served basis. 

 

 Price for Each Ad  

Ad Size 

1X 

3X 

6X 

Full page 

$1,000 

$950 

$925 

Two-thirds page 

$900 

$850 

$825 

One-half page 

$725 

$675 

$650 

One-third page 

$650 

$600 

$575 

One-quarter page 

$500 

$450 

$425 

One-sixth page 

$350 

$300 

$275 

Inside back cover 

ad cost + 10% 

ad cost + 10%  

ad cost + 10%  

Back cover 

$1,300 

$1,235  

$1,200  

If the ad-space purchaser wishes to purchase several ad spaces at once, they'll receive a discounted rate. 

No additional charge for four-color ads. 

To qualify for the multiple insertion rates, a signed contract must be drawn up in advance with the insertion dates and ad size specified. If the contract is broken, single rates will be retroactively billed.  

Only full-page ads are accepted for cover positions. 

Commissions 

15% of gross billing allowed to recognized agencies if paid within 30 days of invoice. 

Bleeds 

No charge. 

Position 

Guaranteed positions (other than cover positions) are an additional 10% on space rates. 

Preapproval 

An advertisement that makes reference to the CMA (AAMA) Certification Exam, a medical assisting program, or a nonmedical assisting program must be preapproved by the AAMA Executive Office. We reserve the right to reject any ad that has not been preapproved. Email MarCom@aama-ntl.org for ad approval. 

Mechanical Specifications 

Ad Size 

Width 

Depth 

Full page 

7-1/2" 

10" 

Two-thirds page 

4-5/8" 

9" 

One-half page 

7" 

4-3/4" 

One-third page 

2-3/16" 

9" 

One-quarter page 

4-5/8" 

3-1/2" 

One-sixth page 

2-3/16" 

4-1/4" 

Trim Size: 8-3/8" x 10-7/8" 

Bleeds: Exceed trim size by: 1/8" around (0.125") around. 

Required Format: Only these electronic documents are acceptable: 

  • PDF (preferred) 
  • JPEG 
  • PNG 

Electronic Document Preparation: All electronic documents must be exported for high-resolution printing (300 dpi, 150  line screen). For PDFs, all fonts must be embedded in the document. 

Return Policy: Ad materials will be returned only upon written request. Materials will be kept for 12 months after publication, after which time they will be discarded. 

Payment Policy 

Payment: Advertisers and advertising agencies are jointly responsible for payment of all insertions. The AAMA will invoice the advertising agency or advertiser immediately after publication and will send two copies of the publication as proof of insertion. Payment must be received within 30 days of invoice date. 

Cancellations: Cancellations or changes must be received by the AAMA, in writing, 30 days prior to the month of issue; cancellations received after that deadline will be billed in full for space. 

Closing Dates 

Insertion Orders: Due by the 15th of the month two months preceding the first month of issue. 

Mechanicals: Due the last day of the month two months preceding the first month of issue. 

Issue 

Insertion Orders Due 

Mechanicals Due 

January/February 

11/15 

11/30 

March/April 

1/15 

1/31 

May/June 

3/15 

3/31 

July/August 

5/15 

5/31 

September/October 

7/15 

7/31 

November/December 

9/15 

9/30 

Late Orders/Mechanicals. If insertion orders and/or mechanicals are not received by deadline, advertising may not be published for that issue. Verbal confirmations are not accepted. Previous ads will be repeated if new artwork is not received by the published materials closing date. 

Medical Assisting Today  Special Theme Issues 

Jan/Feb: Conference review and list of exhibitors 
Mar/Apr: Conference preview 
Sep/Oct: Medical Assistants Recognition Week 
Nov/Dec: Annual Compensation and Benefits Report 

Space Reservations 

Contact the advertising manager for more information: 

Email  |  MarCom@aama-ntl.org 

Conference Advertising and Exhibiting

Conference Advertising & Exhibiting 

Information for advertising and exhibiting is made available between March and the time of the AAMA Annual Conference (held in September or October). Other conditions apply. See more information under News & Events/Conference after March 1. 

Annual Conference Program 

The following fees are subject to change: 

Size 

Rate 

Dimensions 

Full page 

$500 

7-1/2" x 10" 

1/2 horizontal 

$400 

7-1/2" x 4-3/4" 

1/2 vertical 

$400 

3-5/8" x 10" 

1/4 vertical 

$325 

3-5/8" x  4-3/4" 

Trim size 

8-1/2” x 11” 

Special placement 

Only full-page ads are accepted for cover positions. Ad rates for inside-front and inside-back covers are $550; back cover is $600. 

Contact the advertising manager for more information at MarCom@aama-ntl.org  

Annual Conference Exhibiting 

AAMA Annual Conference Sponsorship & Exhibitor Opportunities. The opportunities document for the 2024 AAMA Annual Conference has not been released yet. Pore over the 2023 AAMA Annual Conference Exhibiting & Sponsorship Opportunities document to review the terms, conditions, contract, and submission requirements. Email Conference@aama-ntl.org to discuss conference exhibiting, sponsorship, and advertising opportunities and questions.  

AAMA Annual Conference Advertising Insertion Order Form. Submissions were due  July 1st.  

Contact Information 

List Rentals 

List Rental Manager: ListRental@aama-ntl.org 

Annual Conference Exhibiting 

​Medical Assisting Today (print publication) 

Other  

Contact Marketing and Communications Department staff at MarCom@aama-ntl.org for the following advertising opportunities: 

  • AAMA e-Update (e-newsletter) 
  • Annual Conference Advertising (print program) 

List Rentals

List Rentals 

The American Association of Medical Assistants® (AAMA) is the premier association dedicated exclusively to medical assistants. The Certified Medical Assistant (AAMA)®—or CMA (AAMA)—credential represents a medical assistant who has been credentialed through the Certifying Board (CB) of the AAMA. Because of their high levels of training and broad skill sets, CMAs (AAMA) work in a variety of settings across the health care spectrum, from single-physician practices to large and diverse health systems. See below for details as well as the CMA (AAMA) List Rental Form. 

Email and Mail List Rental 

The AAMA maintains a database of more than 70,000 current CMAs (AAMA) nationwide. The AAMA is the only organization that can provide accurate contact information for this group of health care professionals. The following email and mail lists are available for rental: 

  • All current CMAs (AAMA) 
  • CMAs (AAMA) according to city, state(s), or ZIP code(s) 

List Pricing 

A $50 nonrefundable, administrative fee is required per order, regardless of size, and in addition to the following costs per email or mailing label: 

Number of emails or mailing labels 

Academic institution rate (e.g., ​advanced degree programs) 

​Employer rate (e.g., job openings) 

Up to 500 

$0.35 

$0.20 

501 to 1,000 

$0.​30 

$0.15 

1,001+ 

$0​.25 

$0.10 

Additionally, special rates are offered for academic research. A $200 nonrefundable administrative fee is required per order, regardless of size and in addition to the following costs per email or mailing label: 

Number of emails or mailing labels 

Research Rate (e.g., academic research) 

Up to 200 

$0.27 

201 to 400 

$0.21 

401 to 800 

$0.17 

801 to 1,000 

$0.13 

1,001+ 

$0.10 

Contact the list rental manager at 800/228-2262 or ListRental@aama-ntl.org for specific counts and exact fees. 

Order Requirements

  1. Lists are for three-time use only.
  2. Any person or entity renting a contact list must abide by the List Rental Terms and Conditions outlined in this document.
  3. Prepayment is required for all orders.
  4. Orders must include a sample of the final content of the mail or email messaging to be distributed; all messaging is subject to review and approval by the AAMA.
  5. An email address from which messaging will be sent must be provided with all email list orders. 

Processing 

Orders of contact lists will not be processed until payment is received and the proposed messaging is approved, typically within 10 business days. 

List Format 

Contact lists will be emailed as Microsoft Excel files unless determined otherwise in correspondence. 

List Rental Terms and Conditions 

Any person or entity renting CMA (AAMA) contact lists from the AAMA agrees to abide by the following terms and conditions: 

  1. Grant of license. The Certifying Board of the American Association of Medical Assistants (AAMA) grants the list renter a limited license to distribute email/mail pieces to CMAs (AAMA) contained in the list provided. Any email/mail pieces sent by the list renter shall not include or otherwise imply endorsement by the AAMA of the list renter’s products or services. 

  2. Proprietary rights. The list of CMAs (AAMA) is and shall remain property of the AAMA. The renter will not disclose, publish, transfer, duplicate, reproduce, resell, sublicense, or otherwise distribute the contents of the contact list in any way beyond that agreed to with the AAMA, nor permit any third party to do so. 

  3. Purpose. The list renter must describe the purpose for which it intends to use the CMA (AAMA) contact list when submitting the request for approval. The renter agrees not to use the contents of the contact list for any purpose other than that which is stated and approved. 

  4. Number of uses. Use of this list is limited to three mail or email pieces for each rental agreement. The contents of this list shall not be saved as part of, or used to create, a database; it shall not be used to create additional messaging of the same material. 

  5. Prior approval. The mailing list licensee agrees that the piece(s) to be distributed using the contact list will be sent to the AAMA for approval before the list is provided and the order processed. The list renter agrees that the sample sent to the AAMA is the full piece(s) that will be sent to the individuals on the provided list. Additionally, the list renter agrees to include the AAMA on the email/mail piece distributed. The AAMA reserves the right to refuse rental of the contact list for ​just cause. 

  6. Time. The list renter agrees to distribute the approved mail or email piece within six weeks (42 days) of receiving the contact list provided by the AAMA. After that point, the list renter must seek additional approval from the AAMA to distribute material using the contact information provided. 

  7. Terms of payment. The list renter will pay by check or credit card (American Express, Visa, Mastercard, and Discover accepted) the determined amount upon receiving prior approval from the AAMA. The CMA (AAMA) contact list will not be provided to the list rental until payment is received and processed. 

  8. Termination of agreement. If the list renter at any time violates the terms and conditions, the AAMA has the right to terminate the agreement without notice. Upon termination, the approved usage of the email list is immediately revoked. In such an event, the list renter agrees to, within five days of notice, destroy all copies of the files provided by the AAMA.

Advertising Policies

Eligibility

Eligibility Requirements 

The American Association of Medical Assistants® (AAMA), in its sole discretion, reserves the right to decline any submitted advertisement or to discontinue publication of any advertisement previously accepted. 

Advertising accepted for the publications of the AAMA or sent to members through membership list rental should serve to inform medical assistants, medical assisting students and educators, medical office managers, and other health care professionals of products, services, and courses that are available. In keeping with responsible journalistic philosophy, all advertisements must be accurate. 

The AAMA will not accept any advertisement that promotes a medical assisting program that is not accredited by the Commission on Accreditation of Allied Health Education Programs (CAAHEP) or the Accrediting Bureau of Health Education Schools (ABHES) unless the program expressly states that it plans to pursue CAAHEP- or ABHES-accreditation. 

Inclusion of advertising in AAMA publications is neither a guarantee nor an endorsement by the American Association of Medical Assistants—or the AAMA publication—of products, services, or claims made in advertisements. Each issue of ​Medical Assisting Today will carry the following statement: "Publication of advertisements does not constitute an endorsement or guarantee by the AAMA of the quality or value of the advertised services or products." 

Contracts and Payment

Contracts and Payment 

All advertising for ​Medical Assisting Today must be in compliance with the policies and specifications outlined in the ​Medical Assisting Today Ad Rates and Specifications sheet. 

No exceptions are made to published rates. 

All information (rates, deadlines, mechanical specifications, etc.) is subject to change. 

Advertising rates are honored only for signed contracts and until the expiration of the advertiser's contract. 

To qualify for the multiple insertion rates, a signed contract must be drawn up in advance, with the insertion dates and ad size specified. If the contract is broken, single rates will be retroactively billed. 

A written insertion order/space reservation must be received by the AAMA Advertising Manager by the space-closing dates stated on the rate sheet. 

Invoices for advertising space must be postmark paid within 30 days of issuance. Only recognized advertising agencies are eligible for a 15 percent discount on display advertisements. 

Prepayment is required from all first-time AAMA advertisers on the initial insertion. The AAMA reserves the right to request prepayment from any delinquent advertiser or agency. 

The AAMA accepts PDF files for all advertisements, but will offer to make minor changes and adjustments to existing artwork for a nominal charge as a courtesy to its advertisers. All liability for the accuracy of these changes rests entirely with the advertiser, with AAMA liability limited to the cost of the advertisement. The AAMA reserves the right to immediately cancel an advertisement if the entire bill is not paid in accordance with the terms listed above. 

Mechanical specifications must be followed. 

If ad artwork is not received by the materials deadline, the AAMA will repeat a previous ad or, if a previous ad is not available, charge for the reserved ad space. 

Acceptance of Copy and Materials

Acceptance of Copy and Materials 

Advertisers and advertising agencies assume liability for all content (including text, representations, and illustrations) of advertisements printed and assume responsibility for any claims made against the advertiser. 

The advertisement should clearly identify the advertiser of the product or service offered. In the case of pharmaceutical advertisements, the full generic name of each active ingredient shall appear. 

Layout, artwork, and format submitted for publication must avoid confusion with the editorial content of the publication. 

Advertisements that in any manner may be construed as being disparaging of useful competitive products or services are not acceptable. 

It is the responsibility of the manufacturer to comply with the laws and regulations applicable to the marketing and sale of its products. Acceptance of advertising in AAMA publications should not be construed as a guarantee that the manufacturer has complied with such laws and regulations. 

Advertisements may not be deceptive or misleading. Exaggerated or unsupported claims are not acceptable. The burden of proof to substantiate any statement within an advertisement rests with the company or individual proposing the advertisement. 

Advertisements will not be accepted if they are offensive in either text or artwork, or contain attacks or derogations of a personal, racial, sexual, or religious nature, or are demeaning or discriminatory toward an individual or group on the basis of age, sex, race, ethnicity, religion, physical appearance, or disability. 

No advertisement or other promotion may use the name or logo of the American Association of Medical Assistants, either in publications of the AAMA or elsewhere. 

Advertisements endorsing, supporting, or congratulating persons, candidates, or constituent societies are not accepted for publication in ​Medical Assisting Today. 

Pharmaceutical Advertising

Pharmaceutical Advertising 

Pharmaceutical products for which approval of a New Drug Application by the Food and Drug Administration (FDA) is a prerequisite for marketing must comply with FDA regulations regarding advertising and promotion. 

It should be noted, however, that the regulations of the FDA provide exacting legal controls over the claims that pharmaceutical advertisers may make for their products. The FDA also requires advertisers to state contraindications, hazards, etc., unless they make no product claims. 

Adherence to legal requirements concerning advertising by pharmaceutical companies is their responsibility. Performances of all drugs, materials, and devices being advertised remain the sole responsibility of the manufacturer, company, or person placing or mailing the advertisement. 

Editor's Responsibility

Editor's Responsibility 

It is the responsibility of the editor of the AAMA to determine acceptability of advertising materials and content under the policies stated herein. 

In cooperation with the executive director, the editor of the AAMA is authorized to determine eligibility for advertising space. 

Reader/Member's Rights

Reader/Member's Rights 

The AAMA shall notify its members upon enrollment and renewal of their opportunity to delete their names from list rental. 

Publisher's Disclaimer

Publisher's Disclaimer 

Advertisers and their agencies assume any liability for the content of their advertisements in AAMA publications, including any claims arising therefrom. The AAMA reserves the right to reject any advertisement considered unsuitable according to AAMA policy. 

AAMA Conference Attendee at Expo

For questions concerning these advertising policies, contact the Medical Assisting Today advertising manager.

Editor's Responsibility

It is the responsibility of the editor of the AAMA to determine acceptability of advertising materials and content under the policies stated herein. In cooperation with the executive director, the editor of the AAMA is authorized to determine eligibility for advertising space.

Reader/Member's Rights

The AAMA shall notify its members upon enrollment and renewal of their opportunity to delete their names from list rental.

Advertiser's Right of Appeal

A company or individual that has been denied AAMA advertising space or list rental may appeal the decision to the Board of Trustees of the AAMA.

Publisher's Disclaimer

Advertisers and their agencies assume any liability for the content of their advertisements in AAMA publications, including any claims arising therefrom. The AAMA reserves the right to reject any advertisement considered unsuitable according to AAMA policy.